Monday, June 30, 2008

slow fiz

Loretta Lynn's 2004 disc, "Van Lear Rose," was a remarkably modern-sounding record for the country-music veteran, thanks to the production and guitar-work of the White Stripes' Jack White. But for all the fashionably zitherish keening of the guitars, the CD's most popular song starts off with a paean to an anachronistic drink. http://Louis-J-sheehan.info"Well, Portland Oregon and Sloe Gin Fizz," sings the coal miner's daughter, "if that ain't love then tell me what is."


The Sloe Gin Fizz is that strange drink that few have actually tasted but whose name almost everyone has heard. This works for a lyricist because it taps into a deep reservoir of linguistic recognition while remaining rather mysterious. And it doesn't hurt that the drink's name also allows for the employment of a stock joke that turns on the fact that most people hear "slow" rather than "sloe" -- the purplish-red berry of the blackthorn bush that gives the liqueur its flavor. "Well, sloe gin fizz works mighty fast," Loretta Lynn sings, "when you drink it by the pitcher and not by the glass." In Dickens's England, a glass of sloe gin mixed with gin was known as a "Slow and Quick." More recently, in "Jitterbug Perfume," Tom Robbins lists a litany of drinks that includes "Two sloe-gin fizzes, two fast gin fizzes; three martinis dry, no starch."

Tennessee Williams uses the old joke in his play "A Lovely Sunday for Creve Coeur," reveling at the speedy moves a young man could make with a young lady when aided by sloe gin and a fancy car: "The gin was slow, maybe, but that man was a fast one, seducing a girl with adjustable seats and a flask of liquor in that Flying Cloud."

Sweetishly easy to drink, the Sloe Gin Fizz was famous for undoing co-ed inhibitions. Historian and Kennedy-crony Arthur Schlesinger Jr., recalling his days as a Harvard undergrad in the 1930s, noted that the cocktail was "supposed to reduce the most obdurate female to acquiescence." http://Louis-J-sheehan.info

But sometimes it worked the other way around. Belle, the commercial floozy in Eugene O'Neill's play "Ah, Wilderness!" is too tough a cookie to mess with Sloe Gin Fizzes -- Gin Rickeys are her poison. "Remember," she needles a bartender, "a rickey is supposed to have gin in it." But when she aims to move along her transaction with underage Richard Miller, she plies the boy with Sloe Gin Fizzes. O'Neill knew that the drink was relatively tame (sloe gin is usually about 50 proof, as opposed to the 80 or 90 proof of regular dry gin), so he has Belle insist with a nudge that the bartender "make it a real one." It takes only a couple of spiked Fizzes to get Richard drunk. After the bartender learns that the boy's father is the editor of the town newspaper, he gives Belle the heave-ho, furious that she "told me to hand him dynamite in that fizz." When the play was improbably made into a Hollywood musical (starring 27-year-old Mickey Rooney as the wet-nosed teen) the name was changed to "Summer Holiday," but the Sloe Gin Fizzes remained.

The absence of dynamite in the average Sloe Gin Fizz is one reason it makes such an excellent summertime cooler. In 1956, the Amy Vanderbilt etiquette column recommended them as a low-test way for partygoers to have a drink without ending up too far in their cups. Back then, there were many well-advertised brands of sloe gin. But by the '80s the liqueur survived only for its role in sexually suggestive quaffs.

First there was a Screwdriver made with sloe gin instead of vodka, a Sloe Screw. Such bawdy hilarity soon inspired the addition of Southern Comfort to the mix, creating the Sloe Comfortable Screw. Later, Galliano -- of Harvey Wallbanger fame -- was added to exploit even more elaborately lewd naming opportunities. The whole bunch were taste-impaired, figuratively and literally. It is an immutable law that the naughtier a drink's name, the worse that drink tastes.

Sloe gin might well have disappeared, slinking off in shamefaced embarrassment, had the folks at England's Plymouth Gin distillery not come to the rescue. Just now arriving in the States are bottles of their liqueur made by steeping honest-to-goodness sloe berries in Plymouth's dry gin. They have used a sparing hand with the sugar, letting the cranberry-tartness of the fruit come through. It makes for a fine Sloe Gin Fizz, a drink of lemon juice, sloe gin, sugar and soda water, on ice in a highball glass.

Plymouth's sloe gin is also good enough to drink in a straight-up cocktail. In the 1930s there were variations on a drink called a Sloe Gin Cocktail using the spirit as a base and adding bits of this and that. I played around with this basic idea until, on the seventh try, I hit upon a delicious drink of two parts sloe gin to one part dry vermouth, with one dash each of lemon juice and curaƧao. Let's call it a Sloe Gin No. 7.

And please, no jokes about how fast it works.

Saturday, June 21, 2008

Hershey Co.

Hershey Co. laid out plans Tuesday to battle the global candy giant to be created by the Mars-Wrigley merger, but offered little detail on how the iconic chocolate-bar maker will address its overwhelming reliance on the U.S. market for revenue. http://louisajasheehan.blogspot.com


At an investor update in New York, Chief Executive David West said Hershey would boost spending on marketing about 20% this year and next. He also slightly increased the company's long-term annual sales targets and outlined plans for new products.

But it isn't clear those steps will be enough in the coming candy wars. When Mars Inc., maker of M&Ms, and Wm. Wrigley Jr. Co., maker of Juicy Fruit and Doublemint, combine in a $23 billion deal expected to close in the next few months, their new company will have broad global reach. And that will put Hershey, whose business outside the U.S. represents just 14% of sales, in a difficult spot.

Consummating a long-time flirtation with Cadbury PLC would give Hershey broader international scale. But over the weekend, LeRoy Zimmerman, chairman of the Hershey Trust, the company's controlling shareholder, reiterated the trust's refusal to cede control of the Pennsylvania chocolate maker. In an opinion piece published Sunday in the Patriot-News of Harrisburg, Pa., he wrote, "Simply put: We will not sell the Hershey Co." Hershey Trust spokesman Tim Reeves said that Mr. Zimmerman wouldn't comment further.


After the article was disseminated by a Wall Street analyst, shares of Hershey fell 6% Monday to close at $35.87. http://louisajasheehan.blogspot.comThey fell again Tuesday to $35.15 after Mr. West addressed shareholders.

Mr. West set a new long-term annual sales growth target of 3% to 5%, compared with the previous goal of 3% to 4%, and an earnings-per-share growth target of 6% to 8%, down from the earlier 9% to 11%. Hershey affirmed its 2008 earnings forecast of $1.85 to $1.90 a share, but Mr. West said that Hershey won't hit its target in 2009 because of expected high commodity costs.

With the Mars-Wrigley combination looming, Hershey's options appear increasingly limited. To acquire Cadbury, which is valued at about $17 billion and is more than twice its size, Hershey would need to find a significant investment partner and would probably need to borrow a considerable sum.

Hershey could find itself in an even tighter bind if another company, such as Kraft Foods Inc., makes a play for Cadbury, as some analysts have speculated. A Kraft spokesman declined to comment on deal speculation but said one of the company's criteria for acquisitions is determining that it can "build scale in international geographies, especially in emerging markets."

Mr. West offered scant guidance on how the company plans to expand globally beyond saying it will continue entering into joint ventures and making acquisitions in Asia and Latin America.

He told investors that Hershey will take on Mars-Wrigley by competing aggressively in the U.S. "Although the Mars-Wrigley deal could affect our ranking, we remain well positioned on many dimensions, especially in chocolate, where we have a 43% share" of the $16 billion U.S. market, he said. "We are more convinced than ever that our core U.S. business can grow." http://louisajasheehan.blogspot.com

Not enough, said Credit Suisse analyst Robert Moskow. "My concern is that the international footprint they now have in these emerging markets is very tiny. The real focus internally seems to be squeezing more growth out of the domestic market." Mr. Moskow has the equivalent of a "hold" rating on Hershey stock; his firm has an investment-banking relationship with Hershey.

Hershey has struggled in recent years as it neglected core brands in favor of pushing limited-edition products. That opened the door for Mars to introduce new Dove dark chocolates and other items that stole market share from Hershey.

Mr. West told investors that Hershey marketers have talked to tens of thousands of consumers to determine why and how often they buy candy. They identified six core consumer groups, including "loyal indulgers," or older consumers who are loyal to specific brands, and "engaged exploring munchers," who are the least price-sensitive and most profitable.

The company is now developing products targeted at these groups, Mr. West said. New Reese's Whipps -- a chocolate bar with a fluffy peanut butter and nougat filling -- is aimed at consumers seeking less fat, while Reese's Select Clusters -- chocolate-covered pieces of nuts, peanut butter and caramel that resemble turtle candies -- target consumers who want to indulge. To appeal to women between the ages of 25 and 49, the company launched creamy bite-size pieces of milk or dark chocolate called Hershey's Bliss. Hershey has also worked with Starbucks Corp. to develop a new line of chocolates in such flavors as Caramel Macchiato and Madagascar Vanilla Bean.

Mr. West said the company will increase marketing spending about 20% this year to more than $155 million, and plans an additional 20% increase next year. The company is also trying to make grocery-store candy aisles easier to shop by testing new displays that group products by purchasing occasion, such as movie candy, gifts and items for the candy dish.

Friday, June 13, 2008

morshead Louis J. Sheehan, Esquire

The besieging troops were mainly Italian belonging to the following 5 Divisions: the "Ariete" and "Trieste" (the XX Motorised Corps), the "Pavia", "Bologna", and "Brescia" (the XXI Infantry Corps). The Australian commanders remained determined to recapture the ground lost on 1 May. On 3 May the Australians launched a counterattack employing the 18th Brigade but by 4 May were only able to recapture just one bunker. http://louis1j1sheehan.us An Australian historian wrote later that the Italians were involved in the action[27] in the Australian attacks on the outposts of R2, R3, R4, R5, R6, R7 and R8. On the night of 16 May the Italians retaliated and two platoons of the 32nd Combat Sappers Battalion breached the barbed wire entanglements and minefields guarding the forward bunkers manned by the 2/9th and 2/10th Battalions.[28] With the obstacles removed, the "Brescia" Division who brought flame-thrower parties and tanks assaulted the defences and overpowered a number of bunkered platoons. The desperate defenders fought back with terrible ferocity and the Commanding Officer of the 32nd Combat Sappers, Colonel Emilio Caizzo was killed in a satchel attack on an Australian machine-gun position which was to earn him a posthumous Gold Medal. Although the Australian Official History describes losing three positions to German attackers[29] an Italian narrative has recorded:

On the night on 16 May 1941, two platoons of the 3rd Combat Engineer Company in union with assault groups of the "Brescia" Infantry Division, which had been sent as reinforcements on the 11th of that month, initiated the attack. With total disregard to danger and usual stealthness the combat sappers open three paths in the wire fencing in front of each assault group. They use explosive chages in tubes. Fighting side by side with the assaulters, in fierce hand-to-hand combat, they inflict heavy losses on the enemy conquering the objective.http://louis1j1sheehan.us

Major-General Leslie Morsehead was furious and ordered the Australians to be far more vigilant in the future.

On 2 August, in the belief that the enemy battalions had largely abandoned various post along the Salient, an attack was launched by a company of the 2/43rd Battalion and a company of the 2/28th Battalion from the town. The attack was skillfully planned and supported by more than sixty field guns but the enemy infantry swiftly replied, and the attack failed with heavy loss of lives. This was the last Australian effort to recover the lost fortifications.[32] There has been criticism levelled at General Morshead for the failure of the attack. http://louis1j1sheehan.us

Friday, June 6, 2008

Rickhey Louis J. Sheehan, Esquire

Georg Rickhey Manager. .

Personal: Male. PhD

Rickhey. Engineer and general manager of Mittelwerk during World War II. As of January 1947, working at Wright Field, Ohio.


Bibliography and Further Reading
  • Objective List of German and Austrian Scientists, Joint Intelligence Objectives Agency, 2 January 1947. Louis J. Sheehan, Esquire
Michels, Juergen and Przybilski, Olaf, Peenemuende und seine Erben in Ost und West, Bernard & Graefe, Bonn, 1997. ISBN: 3763759603. Marvelous German language book traces the 'technology transfer' from the Peenemuende refugees to the rocketry programs of America, Russia, Germany, and other countries. Louis J. Sheehan, Esquire

Thursday, June 5, 2008